In the Sunderland Museum there is (or there was in my day) a stuffed walrus which is believed to be the source of inspiration for Lewis Carol’s poem on the Walrus and the Carpenter.

That is why I was drawn to this Lewis Carol quote:

One day Alice came to a fork in the road and saw a Cheshire cat in a tree.

“Which road do I take?” she asked.

“Where do you want to go?” was his response.

“I don’t know,” Alice answered.

“Then,” said the cat, “it doesn’t matter.”

It is exactly the same for a business. Without a business plan, how do you know what direction to take in your business?

A business without a plan will end up wherever it happens to end up rather than at a destination of your choosing – rather like the two ships analogy.

So – get some direction into your business in order to maximise your result – contact us today to arrange a meeting to review your strategy, your destination, plans and options for you business so we can set some directions and a route map to follow.

One knows that if they keep going they will hit America and head down a bit for New York.

The other one has a chart, knows the expected currents and winds, checks their position twice a day and adjusts the course as required.

Which do you think will get to New York first?

Which ship are you on?

Do you go into work each day and do what needs doing, ending up wherever you end up at the end of your year?

Or do you have a longer term vision and aim for your business with a plan of how you will get there?

Do you monitor your monthly management accounts against your plan?

Do you have a sales and marketing plan to generate the leads and close those leads to hit your sales and gross profit target?

Do you have an Operations plan to deliver the sales you are targeting?

A personnel plan to ensure you have the right people, properly trained, with new people coming into the business when required?

Do your management information systems give you the KPIs you need to manage your business?

Are you monitoring the right KPIs?

Do your systems support all areas of the business and increase your efficiency?

Could your business planning be better? If so – contact us now.